Nammi, Dongfeng’s Latest EV Brand, Targets 400,000 Sales by 2025 with Affordable Nammi 01 Model.
Launched in August 2023, Nammi is Dongfeng’s innovative venture aiming to exceed 400,000 sales by 2025. As the new electric vehicle (EV) brand of the renowned Chinese auto giant Dongfeng Motor, Nammi has officially introduced its first model, the Nammi 01, strategically catering to the compact car market.
The Nammi 01 made its debut on January 7 as a battery electric vehicle (BEV), offering six variants with a competitive starting price range of RMB 74,800 ($10,470) to RMB 104,800.
Dongfeng proudly announced the official launch of the Nammi brand on August 23, 2023, labeling it as China’s pioneering automotive brand dedicated to small EVs. Previously associated with NEV brands like Voyah, M Hero, and eπ, Dongfeng emphasized the Nammi brand’s commitment to deep user involvement, with the letter ‘M’ symbolizing ‘Me.’
According to Dongfeng’s deputy general manager, Chen Hao, Nammi is expected to play a pivotal role in helping Dongfeng achieve its goal of annual sales surpassing 1 million NEVs by 2025.
Nammi has ambitious plans, aiming to introduce 1-2 new models each year and targeting sales of over 400,000 units by 2025, as revealed during the brand’s launch last year.
The Nammi 01, built on Dongfeng’s Quantum Architecture 3 platform, boasts dimensions of 4,030 mm in length, 1,810 mm in width, and 1,570 mm in height, with a wheelbase of 2,660 mm. Comparatively smaller than BYD’s Dolphin, the Nammi 01 positions itself with competitive features.
BYD’s Dolphin, priced at RMB 116,800, offers two CLTC range options — 401 km and 420 km. In December, the Dolphin recorded sales of 36,514 units, solidifying its position as the fifth best-selling BYD model.
Powering the Nammi 01 is an electric motor with a maximum power of 70 kW, a maximum torque of 160 Nm, and a top speed of 140 km/h. The vehicle offers two battery pack options — 31.45 kWh and 42.3 kWh — with CLTC ranges of 330 km and 430 km, respectively. Remarkably, it can achieve a range of 200 km on an 8-minute charge at the fastest.
In line with industry practices, Nammi extends benefits to early buyers, including a RMB 3,000 deduction on the final payment for those who pay RMB 99 upfront, along with a replacement subsidy of up to RMB 3,000. However, these incentives are limited to the first 10,000 customers purchasing the Nammi 01, which was successfully delivered to its first customers on the launch night.
(Note: Exchange rate as of writing is $1 = RMB 7.1412)
