BYD Launches Song L SUV at Reduced Starting Price of RMB 189,800, Garnering Over 28,000 Pre-Orders
BYD has officially introduced the Song L, a shooting brake SUV, with a starting price of RMB 189,800 ($26,700), marking a significant reduction from its pre-sale pricing. This move highlights the intensifying competition in China’s new energy vehicle (NEV) market.
The Song L is offered in five battery electric vehicle (BEV) versions, priced at RMB 189,800, RMB 199,800, RMB 209,800, RMB 229,800, and RMB 249,800, respectively.
Originally showcased as the Song L concept at the Shanghai auto show in April, BYD began previewing the production version in August as part of its Dynasty series, which also includes the Dynasty and Ocean series.
Pre-sales for the Song L commenced on October 31, with initial prices set at RMB 220,000, RMB 240,000, RMB 240,000, RMB 260,000, and RMB 280,000 for the five versions.
Today’s official pricing announcement reveals a notable RMB 30,200 ($4,250) reduction from the pre-sale starting price. The Song L has attracted over 28,000 pre-orders since the initiation of pre-sales.
The single-motor versions offer peak motor power options of 150 kW and 230 kW, while the sole dual-motor version features motors with peak power of 150 kW and 230 kW, respectively.
The four-wheel-drive version boasts a total system power of 380 kW, a combined torque of 670 Nm, accelerates from 0 to 100 km/h in 4.3 seconds, and reaches a top speed of 201 km/h.
The Song L is available in three battery range versions with CLTC ranges of 550 km, 602 km, and 662 km, with the 602 km version featuring four-wheel drive.
As part of BYD’s new model launch strategy, Song L customers can enjoy various benefits, including a 24-term zero-interest loan, a RMB 5,000 trade-in subsidy, and complimentary charging piles.
In November, BYD reported sales of 301,903 NEVs, comprising 301,378 passenger NEVs and 525 commercial NEVs. The Song family models, contributing 20 percent, led sales with 61,694 units sold during the month.
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