Avatr Unveils New Model Avatr 07: First EREV Offering Signals Strategic Shift.
Avatr Technology, the pioneering electric vehicle (EV) brand supported by Changan Automobile, CATL, and Huawei, has teased its latest addition to the lineup: the Avatr 07 SUV. This model marks a significant departure from Avatr’s current offerings, as it will be the brand’s first to come in both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) variants.
The move towards EREVs underscores Avatr’s response to shifting market demands and its ambition to broaden its customer base. By integrating fuel tanks into its EVs, Avatr aims to address range anxiety concerns and tap into the growing popularity of plug-in hybrid electric vehicles (PHEVs), particularly in China’s competitive EV market.
Avatr’s strategic pivot follows industry trends that indicate PHEVs, including EREVs, are gaining traction among consumers, outperforming BEVs in terms of sales. This shift is evident in the latest data from the China Passenger Car Association (CPCA), which highlights the significant year-on-year growth of PHEV sales compared to BEVs in the first quarter of this year.
The Avatr 07, available in rear-wheel drive and four-wheel drive variants, boasts impressive dimensions, measuring 4,825 mm in length, 1,980 mm in width, and 1,620 mm in height, with a wheelbase of 2,940 mm. Powered by Huawei’s next-generation LiDAR technology and CATL’s advanced supercharging batteries, the Avatr 07 promises cutting-edge performance and efficiency.
While specific details about the Avatr 07 remain scarce, anticipation is high for its launch in the third quarter, with pricing expected to range between RMB 250,000 ($34,600) and RMB 350,000. This unveiling marks a significant milestone for Avatr, which has evolved from its inception as a joint venture between Changan and Nio to become a leading player in the EV market.
With plans to expand its lineup and production capabilities, Avatr is poised for continued growth and innovation in the ever-evolving landscape of electric mobility.
($1 = RMB 7.2251)
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